As the lead copywriter on the Paramount+ social team, I wrote sharp, platform-specific copy tailored to both the brand voice and individual campaign needs.

I spearheaded the partnership between Paramount+ and Letterboxd, a first-of-its-kind streaming collaboration that aligned with the company’s larger initiative to increase consumer awareness of the platform’s rich library of classic movies and engage with the cinephile community.

I developed cross-platform brand campaigns focused on increasing awareness around the streaming service’s genre and evergreen content. This required working with other brands under the Paramount umbrella including Nickelodeon, MTV, SHOWTIME, and the Golden Globes.

From the Black Voices to Watch Us Rise campaigns, I was a key player in most Social Impact and DEI initiatives, where I worked with my team to craft messages that resonated authentically with diverse audiences.

Supported the Paramount+ social platforms by managing content schedules, engaging with the community in comment sections, and coordinating with teams to maintain a consistent brand presence across all channels.